Let's face it, even though baseball is my favorite sport, I can see where people watching on television could find it a little boring. I ofcourse have never had this problem. I know the little things that happen on every pitch. However, to someone who doesn't know the game so well could get bored during a three plus hour baseball game. The Minnesota Twins do a great job of taking care of that problem. The Twins had a very, well to put it nicely, a horrible year. So they definately needed to do something to keep the fans interested. http://www.jasonfpeck.com/2010/08/23/sports-and-social-media-why-should-fans-care/
During games, the Twins have several questions they ask the fans to respond to. The two announcers for the Twins, Dick and Bert, really have a fun time with these. They make it a competition between the two and they actually can go a long long time without getting a question wrong. Another thing they do is polls. During the game you can either go on the internet or use your phone to decide who should be the player of the game. Another big promotion they do is "Sit in the booth for an inning. During the game, and if your at the game you can use your cellphone to send in to the booth and if your lucky enough you get to sit with Dick and Bert for an inning. The following link is information on Bert Blyleven in the booth. http://minnesota.twins.mlb.com/team/broadcasters.jsp?c_id=min
These are all great ways organizations use new media to get their fans more involved. When the fans can actually see their question on tv, or get to sit up in the booth for an inning on tv, it makes them more involved with the team. Fans can related to the team more when they have activities like this. Owners know this, and try and get fans involved as much as possible. http://bizofbaseball.com/
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