As I'm writting this blog I had a tough time coming up with a topic to write on. I look up and see the Yankees playing and I decided to somehow tie it into social media. The New York Yankees are playing the Tigers tonight for the game to go on to the ALCS, and the loser goes home. The Yankees are one of the biggest and most successful franchises in the history of sports. One of the reasons they are so successful is that they have a lot of money to spend, and they go out and buy the best players.
The Yankees literally make the playoffs every year. They are always there, and media is all over it. Media loves the Yankees, because it is a great way to sell their merchandise. Merchandise is sold way better when a team is successful. Not just having a successful season, but year in and year out winning, and winning World Series. Media is a great way to get merchandise out there.
Most sales of merchandise are done online. Most tickets sold, are done online. There are countless amount of things that a franchise like the Yankees use media for.
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